Sprinkle Blog

  • CUT Festival

    May 10, 2017

    Director Brandon Tauszik was invited to show and discuss his work, Tapered Throne, at the CUT Festival. A 10 day festival bringing together international artists, East London barbers and activists to explore the history and social relevance of the barber shop.

    From the CUT Festival site:

    Originally from northern England, Brandon Tauszik is a documentary artist currently residing in Oakland, California.

    Tauszik’s photographic work explores various subjective elements of human spirituality and community. Tauszik’s most recent works have incorporated the largely unexplored medium of GIF, forming a delicate hybrid between the still image and film. His work has received reviews from Slate, Buzzfeed, Dazed & Confused, Medium and TIME. Tauszik hopes to continue pushing the possibilities of the medium through the new forms and innovative display experiences online and in-person.

    Tapered Throne

    Tapered Throne is his GIF-based portrait of Oakland’s black barbers and the lesser roles they assume. He was fascinated by the comfortable racial separation these spaces foster, creating environments that are exclusive yet intimate and warm and wanted to explore what makes these spaces thrive. The slow-looping, multi-hundred frame loops echo the deliberate pace of life in barbershops across Oakland.

  • 4 Pounds of Flowers

    May 2, 2017

    Director Rob Reichert has been having a successful run on his short film, 4 Pounds of Flowers, at Santa Barbara, Ashland, New Orleans, Arizona International, Portland, Phoenix, Sacramento and more festivals that we are not yet ready to announce.

    The film synopsis:

    For the last 5 years, Kayla and her boyfriend Trevor have scraped by working their small weed grow in the isolated forests of Northern California. On the eve of their last sale of the season, Kayla realizes she is pregnant which compels her to confront Trevor’s idealism and their way of life.

    We’re excited about how audiences are responding to this film. Reichert uses the best of the short film medium to invite his viewers into the rich and textured lives of his characters.

  • Slamdance!

    April 11, 2017

    Director M.P. Cunningham premiered his film, Ford Clitaurus, at the 2017 Slamdance Festival.

    We think Slamdance was the perfect place for MP to introduce the world to this film. Slamdance is held in Park City, Utah at the same time that Sundance Film Festival is programmed.

    Here’s a quick history of the festival as told by its founder, Dan Mirvish

    Ford Clitoris was filmed in Utah around Salt Lake City and features locals, mystics, songs, elders, and a Ford.

  • Film Festivals & Screenings: Deep Blue

    February 12, 2017

    In 2014, Sprinkle Lab produced the short film Deep Blue.

    The story is about Eva, 18 years old, who wakes up on the day of her baptism beside her sleeping lover. After bolting home before her absence is noticed, she prepares for her big day, the lingering memory of the night before haunting her. Eva tries to keep her composure in front of her Mennonite father and brother as realizations emerge that her affair may be ending and that the risks she has taken could have been in vain.

    The film premiered as the only United States based Selection in the Pardi di domani (Leopards of Tomorrow) Awards at the Official Festival del film Locarno. One of Europe’s premier film festivals, Locarno, is held annually in August in the city of the same name in Switzerland since 1946. Locarno hosts the main feature of the festival is the open-air screening area at the Piazza Grande with room for over 8,000 spectators, having one of the largest open-air screens in the world.

    It was an honor to premiere our film with such an incredible line-up of directors, producers, and filmmakers.

    The film was then screened in competition at the Curtocircuito International Film Festival for its Spanish Premiere. It had the opportunity to screen in Montréal in the “The Best Short Films of Locarno” at the Phi Centre a multidisciplinary arts and culture organization that cultivates all aspects of creation, development, production and dissemination.

    It was an incredible cast, crew, and experience to create this film and the opportunity to share it with international audiences has been a deep joy.

  • Welcome to Film Casualty

    April 18, 2016

    We are very excited to announce a new company that we’re launching: Film Casualty Insurance Agency

    Over the past five years of running a production company, we’ve learned a great deal about the workings of our industry: from call sheets to crafty, film festivals and 4k. However, it turns out that some super boring stuff has allowed us to really keep our business alive and healthy. Administrative processes like accounting, legal representation and insurance policy management. When we started Sprinkle Lab, we had absolutely zero clue about these processes; and when researching for useful information, the entire back office of a production studio seemed obfuscated and a total pain in the ass.

    So, why are we starting an insurance company?

    The first reason is that we’ve needed to pay very special attention to our film insurance coverage at Sprinkle Lab. So, we’re solving our own problem. If you’re a filmmaker, we’ll bet you could use this type of service too. The second reason, is that we think insurance for the film industry can be done much, much, much better.

    If you’re interested in learning more about Film Casualty or looking for some new insurance options, then visit filmcasualty.com. We’re excited to help you get to work.

    California Insurance License: 16841690fcia-site-for-blog

  • New Music Video!!

    April 6, 2016

    OMG you guys, guess what?? We produced a new music video and it’s super fun and a little strange and we’d like to share it with our mothers  and also with you because you’re a wiener. Or winner.


    Photay (AKA Evan Shornstein) is a multi-instrumentalist producer mixing bright melodies with unusual textures. His music is vibrant and beautifully unexpected. For his new release Sadie, he wanted to release a music video for the album’s single Monday. In illustrating his motivations behind the song, Photay describes it as:

    ‘…a coping mechanism, for mundane morning routines, just a few melodies to help you through the ups and downs of daybreak.’

    The video’s director Ivan Cash wrote a treatment including Brooklyn-based dancer Ashley Roby and Oakland-based dance crew TURFinc. Why not break the Monday minutia with a free-formed public dance experience? Ivan describes his motivations below:

    ‘I think reality is malleable; that’s the most powerful thing that we as humans can understand. The concept of this video was to take routine and disrupt it, both for our protagonist and for people she interacts with in the busy city.’

    Our two day shoot spanned between the dissonant streets of Oakland and SF. We stripped the crew down to a handful of pros in order to reduce our footprint in the public space.

    We’re happy to have the video up on NOWNESS and featured on The FADER. While you’re at it, peep our Behind The Scenes film below!

  • Tapered Throne

    April 1, 2016

    Sprinkle Lab co-founder Brandon Tauszik spent 4 years capturing .GIF images to create a mesmerizing portrait of Oakland’s black barbers. The project is called Tapered Throne. It’s a stunning visual work and is introduced with a poignant essay by Quincy T. Mills, Ph.D Professor of Africana Studies, Vassar College:

    Brandon Tauszik’s GIF images of black barbers in Oakland, California reveal the resolve of a group of ardent professionals. The project illuminates the position of barbers as conduits of black communities; of Oakland. Behind these portraits are the aspirations of men who are not just making a living, but who see the value of their labors in the development of black community life. Like the GIF images themselves, these men and their shops are not static. Even as they stand behind their barber’s chair with arms propped up clutching the clippers, they are constantly in motion and in tune with the comings and goings of the people in their city.

    See select press coverage below:


  • Border Cantos: Richard Misrach | Guillermo Galindo

    March 3, 2016

    We are honored to share and celebrate the work of Richard Misrach and Guillermo Galindo and their current exhibition, Border Cantos, a series of images and instruments made from ephemera found along the US-Mexico border. The works highlight and explore the unseen realities of the borderlands. It is a striking and expansive exhibit, currently being shown at the San Jose Museum of Art.


    Richard Misrach | 
Wall, Jacumba, California, 2009 
Pigment print 60 × 80 inches

    We are thrilled to have had a small part in bringing these works to the public. Our team at Sprinkle Lab edited and finished the production of the exhibit film highlighting Galindo’s composition and performance of his Efigie and Zapatofono instruments.

    “Richard’s photographs have become music and my music has materialized in his images. At this point one thing cannot exist without the other.”
    – Guillermo Galindo


    Border Cantos opening night & editor Brandon Tauszik.

    Border Cantos premieres at SJMA and then travels to the Amon Carter Museum of American Art, Fort Worth, and Crystal Bridges Museum of American Art, Bentonville, Arkansas.

    It will be on exhibit at SJMA from Friday, February 26, 2016 until Sunday, July 31, 2016

  • Sprinkle Lab joins AICP

    October 19, 2015


    The Association of Independent Commercial Producers, known more popularly as the AICP, was started in 1972 and has grown to represent the interests of companies that specialize in producing commercial content. Today, AICP member companies account for 85 percent of all domestic commercials that air nationally.

    Since Sprinkle Lab’s founding in 2011, our team has always looked from the sidelines to the AICP organization for guidance and knowledge . Now, because of our amazing clients and directors,  we’re happy to announce that Sprinkle Lab has joined the AICP. Our studio is one voice (among many) that the association serves as a strong collective for the $5 billion-plus commercial production industry.

    This means that Sprinkle Lab has even more support in providing the absolute best service and filmmaking craft to our clients. Our mission at Sprinkle Lab is to discover and support directors to create content for audiences, clients and ourselves - we’re excited to have the support of the AICP to see our mission move forward.


  • Sprinkle Lab in Hawaii

    September 29, 2015

    This past week Sprinkle Lab Business Development Lead, Matty Barnes, went to the American Advertising Federation’s Western Regional Leadership Conference in Honolulu. As president of local AAF affiliate club, Ad 2 San Francisco, Matty went to take part in the meetings and sessions that will ultimately grow AD2SF’s ability help to make the advertising community stronger in our region.


    Gorgeous view of Diamond Head looking over Waikiki.

    Sprinkle Lab appreciates all that the American Advertising Federation does for the industry; the Advertising Hall of Fame & Hall of Achievement, the American Advertising Awards and especially the work they do on capital hill to represent the advertising community and ensure that we’re protected against any potential legislation that would stand to hurt the industry.

    Ad 2 Leaders from the Western Region

    Matty in the middle, with other Ad 2 leaders from the Western Region.

    A recent example, the Senate Finance and House Ways and Means Committees Committees chairmen submitted corporate tax reform plans that would limit the deduction for advertising to 50% in the current year with the remaining 50% amortized over five (in the Senate) or 10 (in the House) years.


    Hawaiian Airlines SVP of Marketing, Avi Mannis, taking the conference through decades of Hawaiian Airlines branding during a lunch time presentation.

    AAF and the Advertising Coalition submitted comments to the Senate Finance Committee explaining the importance of preserving advertising’s status as a normal and necessary business expense fully deductible in the year incurred. AAF and many local members met with members of both Committees and their staff to explain the importance of maintaining the full deduction to the industry and the economy. (Courtesy AAF Baltimore)


    The whole, smiley, group of AAF Western Region leaders.

    Sprinkle Lab is proud to support Matty and the efforts of AD2SF and the American Advertising Federation.


    It’s never a bad time to start thinking about your next vacation : )

    Mahalo for reading our post, hang loose!