This past week Sprinkle Lab Business Development Lead, Matty Barnes, went to the American Advertising Federation’s Western Regional Leadership Conference in Honolulu. As president of local AAF affiliate club, Ad 2 San Francisco, Matty went to take part in the meetings and sessions that will ultimately grow AD2SF’s ability help to make the advertising community stronger in our region.

Gorgeous view of Diamond Head looking over Waikiki.

Sprinkle Lab appreciates all that the American Advertising Federation does for the industry; the Advertising Hall of Fame & Hall of Achievement, the American Advertising Awards and especially the work they do on capital hill to represent the advertising community and ensure that we’re protected against any potential legislation that would stand to hurt the industry.

Matty in the middle, with other Ad 2 leaders from the Western Region.

A recent example, the Senate Finance and House Ways and Means Committees Committees chairmen submitted corporate tax reform plans that would limit the deduction for advertising to 50% in the current year with the remaining 50% amortized over five (in the Senate) or 10 (in the House) years.

Hawaiian Airlines SVP of Marketing, Avi Mannis, taking the conference through decades of Hawaiian Airlines branding during a lunch time presentation.

AAF and the Advertising Coalition submitted comments to the Senate Finance Committee explaining the importance of preserving advertising’s status as a normal and necessary business expense fully deductible in the year incurred. AAF and many local members met with members of both Committees and their staff to explain the importance of maintaining the full deduction to the industry and the economy. (Courtesy AAF Baltimore)

The whole, smiley, group of AAF Western Region leaders.

Sprinkle Lab is proud to support Matty and the efforts of AD2SF and the American Advertising Federation.

It’s never a bad time to start thinking about your next vacation : )

Mahalo for reading our post, hang loose!