IBM

Project Overview

Figures of Progress is a collaboration between GOOD and IBM that explores how data is empowering business and government leaders to change our world.

This installment focuses on the History Colorado Center and how the forward-thinking museum reimagined their admission system with data.

Our Role

Production · Edit · Finish

The Center uses media to tell stories about the past. We did the same, using interviews to recount the museum’s story — how an attendance dilemma spurred an innovative overhaul — and interspersing footage of the Center’s architecture, exhibits and rich surrounding landscape.