In 2014, Mayday rallied more than 50,000 Americans to support a fight for fundamental reform in the way campaigns are funded; to reduce the influence of money in politics, by increasing the influence of people in politics.

But in the campaigns, they didn’t move the ball far enough.

So in 2015, they’re doing something different. To prove that reform is possible, they need to close the gap on a majority in Congress, both Republicans and Democrats, committed to reforming the system of corruption in Washington, D.C., by changing the way campaigns are funded.

BEHIND THE SCENES

We listened closely to what Mayday wanted from their video, taking time to understand their deeper values and goals. Then, with this in mind, we helped Mayday craft a creative vision that inspired and excited them. When it came to the shoot, Sprinkle Lab overcame act-of-god weather conditions, an unforgiving deadline, a strict budget, and inflexible schedules to deliver. The piece was shot in three locations across the country, and in each of them we created a fun, at-ease space to shoot in that allowed us to capture the best possible footage.