Outset

Project Overview

Dialysis has remained largely unchanged for decades, until now. Tablo is a new hemodialysis system designed to put the patient before the machine.

A system truly designed for patients like Reggie Boyd, Jr., guitarist, composer and kidney patient. Better begins now.

Our Role

Production · Edit · Finish

Our team worked with Duncan/Channon to create a simple and sophisticated aesthetic to showcase a real kidney patient doing what he loves: making music.

Shot in-studio with vintage stage lights and an antique set of anthropomorphic lenses; we give a back-stage view into living fully and more comfortably with the Tablo dialysis machine.