Project Overview

Spire is a wearable device which monitors and analyzes your breathing patterns in real time. This information is ported to a mobile app, helping you keep track of when you’re feeling focused, tense, or frazzled.

Video directed by Joe Nankin.

Our Role

Production · Edit · Finish

From the director:

"In the context of the typical start-up website, where a video is surrounded by supporting information, a commercial only needs to convey the core brand elements. Often, they are stronger when they say less.
After working closely with the open-minded people at Spire, we came up with a treatment that introduced the heart of the product intact and undistracted."