Making the videos

Commercials are best when they're personal.

That’s why our team crafts videos around viewer diversity using the latest in programmatic technology. Before the cameras start rolling, our talented team of directors, producers, and analysts are identifying opportunities to personalize, optimize, and customize the content.

Based on

  • Location
  • Weather
  • Time
  • Date
  • Audience Segments
  • Retargetting
  • A/B Testing

Getting them seen

We want to help you make the most out of the work we create.

We offer start-to-finish services to help you reach the goals you’ve set. Through media buying, ad formatting, strategic decisioning, and in-depth analytics tracking, we can help you get there.

Media Buying

Media buying is the artful science of getting videos in front of the right audience. Where you advertise is just as important as the creative content. Sprinkle Lab works with you to decide which channels and websites will highlight the best parts of your brand.

Format

Pre-roll, expandable, auto play, rollover… we’ll help you choose the best format for your video. Some ad formats will work better for your content than others, so we are constantly testing formats against one another and reallocating accordingly.

Standard Web Pre-Roll

Deliver an integrated brand experience with a pre-roll video and companion banner ad that runs beside the video player. Companion banners deliver an immersive ad experience across the page.

Mobile App Pre-roll

Ideal for videos of 0:15- and 0:30-second lengths, pre-roll videos — served before premium content on leading publisher mobile sites — begin playing automatically with sound on when users choose to watch a content video.

Tablet App Pre-Roll

Ideal for videos of 0:15- and 0:30-second lengths, pre-roll videos — served before premium content on leading publisher mobile sites — begin playing automatically with sound on when users choose to watch a content video.

In-display click-to-expand

When clicked, this in-display unit maximizes viewer engagement with a full-screen experience that you can customize with overlays, a full background image, social sharing widgets, and animated calls-to-action.

Connected-TV Pre-roll

Deliver full-screen video and text ads to users when they load an application on their Connected TV or Connected TV device.

A/B Testing

Where most campaign decisioning stops with algorithmic optimization, at Sprinkle Lab, that’s just the beginning. We pour over the metrics, looking for clues as to how we can optimize the content and improve campaign performance.

Analytics

You (or your boss) might wonder how many people watched the whole ad or how many people clicked through to your website. We’ve got you covered. We can also tell you where viewers dropped off, which segments responded the most enthusiastically, and how this ad performed in comparison to previous campaigns.