Behind the Design

Project Overview

Invisible Children is a nonprofit working to permanently end atrocities committed by the Lord’s Resistance Army in East Africa. These do-gooder artists and activists prove that young people can and will make a difference. We’re proud to call them our friends.

Invisible turned philanthropy on its head when it 86’d the nonprofit template of tearjerker media and outdated design for groundbreaking, original artistry. For their Behind the Design video series, we took a look into the creative process of Tyler Fordham, lead designer at IC.

Our Role

Concept · Director · Locations · Cinematography · Editing · Color · Motion Titles

We focused on Fordham’s inspiration for a particular design — the “Uganda Crane Tee.” As he talks about art’s role and influence in our everyday lives, the video follows him in his process and showcases the final product.