The Woodrow Wilson Foundation recruits and trains the nation’s most promising graduates and professionals to teach STEM subjects – Science, Technology, Engineering, Mathematics – in high-need, low-performing secondary schools.

 

The Foundation approached us about creating a brief video to enhance recruitment efforts. What better way to inform and interest prospective teaching fellows than a rather adorable Ben Franklin animation? We don’t know either.

BEHIND THE SCENES

Concept · Direction · Animation · Copywriting

We ditched the usual B-roll of textbooks and No. 2 pencils, opting for clever animation to illustrate current education statistics and promising trends of in-depth classroom experiences.