The good people of Google have been releasing an online magazine for the last year called, Think Quarterly. The publication focuses on everything from emerging ideas within the campus walls at Google HQ to wider industry trends in science, business, media, and technology; as a free resource, it’s amazing.

A few of the Quarterly’s that we’ve especially enjoyed at Sprinkle Lab have been the Innovation and Creativity issues featuring brilliant thinkers like futurist Ray Kurzweil and marketing executive Ajaz Ahmed. However, the most recent release from Think Quarterly resonates with us deeply – it’s about play.

From the very start, our ambition and vision for Sprinkle Lab has been to create a place where groundbreaking creatives can craft their best work in a studio environment grounded firmly in the ridiculous, whimsical and playful. We believe that our best work comes from a place of joy and we love sharing our playful ethos with our clients. It’s refreshing to see some excellent examples and case studies in this edition of Think Quarterly. You should definitely check it out.

To see some of the projects we’ve done just-for-fun, check out:

Now I Know, our series of interviews with Silicon Valleys best and brightest.

The Secret Life of Robyn, a collaboration with Magnum Photographer Jim Goldberg and Swedish Pop Sensation, Robyn.