The Association of Independent Commercial Producers, known more popularly as the AICP, was started in 1972 and has grown to represent the interests of companies that specialize in producing commercial content. Today, AICP member companies account for 85 percent of all domestic commercials that air nationally.

Since Sprinkle Lab’s founding in 2011, our team has always looked from the sidelines to the AICP organization for guidance and knowledge . Now, because of our amazing clients and directors,  we’re happy to announce that Sprinkle Lab has joined the AICP. Our studio is one voice (among many) that the association serves as a strong collective for the $5 billion-plus commercial production industry.

This means that Sprinkle Lab has even more support in providing the absolute best service and filmmaking craft to our clients. Our mission at Sprinkle Lab is to discover and support directors to create content for audiences, clients and ourselves - we’re excited to have the support of the AICP to see our mission move forward.