According to a study from Eye View Digital, the addition of video to a website’s landing page increased user engagement and conversion by 80%.

This is in no way surprising.

A few reasons why video lifts landing page conversion rates:

• Humans are lazy; most prefer watching content over reading it.
• Video stimulates both the eyes and the ears, which engages the viewer and helps them to focus on your message.
• People who watch videos stay on web pages longer, giving your brand more time to stick.
• A well produced video earns the viewer’s respect and helps to gain their trust.