Keepin’ it Sprinkly
June 4, 2011
Sprinkle Blog
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The Power Within
If you’ve ever doubted the growing power of online video, here’s some proof of its imminent Internet domination.
This March, comScore Inc, which provides timely data used for measuring the digital world, put out a press release highlighting United States online video viewing statistics for February 2011. Their data showed that 170 million people watched online video and averaged 13.6 hours a month, with a total number of viewing sessions amounting to over 5 billion. Google sites like YouTube were at the top in terms of total unique viewers, number of viewing sessions, and average minutes per user. Following Google were sites like VEVO, Facebook, AOL, and Hulu. ComScore also calculated big numbers in the realm of video advertisements, with Hulu reigning at over 1.1 billion ads.
So what do all these numbers tell us? Video is making a huge impact on the way we access information via the Internet. Television is becoming less and less relevant as we witness the establishment of HD streaming services like Netflix (which, according to VentureBeat, accounts for about 20% of online video traffic), iTunes and Hulu. Both big corporations and small start-ups have begun to capitalize on the marketing power of online video not only for direct advertisements, but also for conveying important messages and updates in a clear and engaging way. Here at Sprinkle Lab the aim is to inject our aesthetic and technical expertise into the marketing campaigns of innovative companies, so viewers like you can enjoy an uplifting and educating video experience.
By the way, if you subscribe to our newsletter, we’ll let you know about our most awesome future endeavors.
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O’s are for donuts
June 1, 2011
We have another new member folks! Coming to us from UC Berkeley’s Haas School of Business, Lyka Sethi will be assisting in all things biz dev. She enjoys fashion, listening to dubstep, and beating up frat boys who call her “shorty”.
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Don’t be sad! Fishies are here!
May 27, 2011
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Love for Loners: Brainwashin’
Love for Loners is our weekly feature promoting awesome work that is currently streaming on Netflix. It is written by resident misanthrope Jon Smith.
Hey there, loners. What a crazy time it’s been! Last night, Brandon and I got to enjoy free beers and fun people at the premiere of Postcards From America. Afterwards, we got to play music and eat matzah with some awesome folks. It was such a strange feeling, actually enjoying interacting with other humans. Anyway, here are some awesome films to occupy your weekend since you don’t have any friends.
Tremors
I love when films can be both suspenseful and hilarious. Tremors is about a small town that comes under attack from giant, prehistoric worms with brains. Awesome.
Exit Through the Gift Shop
I don’t think we’ll ever know whether or not this movie is real or just a huge practical joke. Either way, Mr. Brainwash is one of the most unique characters to ever be documented.
Doctor Who
This is one of those shows that you can jump into at any time; every episode is just as funny as the next and there isn’t really an arcing storyline. I would suggest skipping to the second season, because David Tennant is just that good.
