Sprinkle Blog

  • Middle Brother + Mountain Man = Middle Man?

    March 11, 2011

    Sprinkle Lab’s Brandon Tauszik shot this soulful rendition with the lads fromyourstru.ly and Chadwick in December. The lovely ladies of Mountain Man sat down with the newly formed Middle Brother and let it rip.

    Yourstru.ly did the post-production and premiered it this week. Lovely jubly!

  • Reading is doomed*

    March 10, 2011

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    According to Para Publishing, 1/3 of high school students after graduation never read another book for the rest of their lives. And 42% of college graduates follow suit. 70% of U.S. adults have not stepped into a bookstore in the last 7 years and 80% of American families did not purchase or read a book last year.

    Reading is in a downward spiral of doom. And when 4 paragraphs about your product stand between a user and sign-up button, there’s usually a bounce. Video offers a solution. Customers can quickly understand your product and if they’re a diehard fan they can easily share your video on their own online networks.

    Video is easy to show a tech blogger, employee, customer, potential investor or anyone else who needs to have your product “click” immediately.

    As reading spirals, video consumption is on the up-and-up.

    In June 2010, more than 10 billion videos were streamed in the U.S. alone.

    *Reading about people “not reading” is almost hysterical in that you are reading about how reading is archaic. That’s funny. But hopefully you get the point.

  • The tipping point, and the viral video

    March 9, 2011

    It’s tempting to aspire for the elusive viral video campaign. Marketeers are enamored with the idea of a commercial produced inexpensively and watched by millions.

    The issue with this idea, is that it’s a myth.

    Consider the majority of viral media, it consists of talking dogs, and sneezing pandas. Viral videos have a natural edge in attracting large audiences because they generate social wealth for whoever helps in spreading the meme. The content is usually safe to share, and the sneezer has a very good chance to improve their own reputation.

    So, if your customer happens to share a video about your newest product, you have to consider that they’re doing it to make themselves stand out, not to help you.

    The good news is that profitability and success isn’t confined to virality.

    The challenge is focusing on creating content that tells a story that resonates through an audience, not in attempting to be the next double rainbow guy.