Sprinkle Blog

  • How did Kubrick do it?

    September 18, 2013

    If you’ve seen Stanley Kubrick’s critically-hailed masterpiece, 2001: A Space Odyssey (1968), you’ll likely recall watching the screen above and thinking how on earth (or in space) did they capture that footage?  The tremendous power of visual effects through 3D CGI had yet to hit the film industry, and would not until Star Wars Episode IV: A New Hope in 1977.  So the question remains, how?

    I point to the best and only informational resource of it’s kind – Cinefex Magazine, a journal of cinematic illusions.  Essentially the holy grail of searchable databases for effects professionals and enthusiasts, with over 125 issues covering three times as many films.  Articles, interviews, and behind-the-scenes coverage provides in-depth details and explanation of the tricks used by the most innovative pioneers and legends in VFX history.  Moreover, cinefex reveals the visual and special effects secrets of not only the studios throughout the golden age of Hollywood, but also the most recent blockbuster to hit theaters.  Oblivion and Iron Man III through to Bladerunner and the original Star Trek series.

    Check out the Cinefex kickstarter campaign or their website if you’re interested in a wealth of cinematic historical knowledge.

    Issue 85 definitely has a better answer than I do, but long story short: Frank was able to jog vertically around the circular space station because Kubrick built an enormous rotating set (like a hamster wheel) in which the actor stood in place and ‘jogged’.  The motorized centrifuge had a cut-out path in the floor just big enough for the camera to poke through.  Still, imagine the difficulty of getting the timing right!

  • New Work: Yammer

    September 17, 2013

    Take a peek at Sprinkle Lab’s newest video for Yammer, a commercial visualizing how a company can harness the power of private social networking in a corporate environment to further interconnectivity and efficiency.

    When Microsoft’s Yammer came to us needing a video to feature on their product page, we worked with their incredible team to create a global story and delivered it in an exciting, multi-frame format. Yay! Beautiful motion graphics to allow for abundant visual information and stimulation!

  • James Nares: Street

    September 16, 2013

    “My intention was to give the dreamlike impression of floating through a city full of people frozen in time, caught Pompeii-like, at a particular moment of thought, expression, or activity…a film to be viewed 100 years from now.”

    —James Nares

  • Who’s Gentrifying Oakland?

    September 15, 2013

    Data provided by Oakland Unseen

  • Chain Reaction

    September 14, 2013

    Breathless, the ill-received 1960 film that was the first to use jump cuts within a single scene …

    … which directly inspired the production style of Baltimore’s Homicide: Life on The Street …

    … which was based on the David Simon’s book Homicide: A Year on the Killing Streets … the same book that inspired a TV series set in the same city, The Wire.

  • SAFE: Black Satin Living Room

    September 13, 2013

    New music video for Oakland’s own SAFE produced by Sprinkle Lab. Check the premiere over on The Fader.

  • Pizza & Porn

    September 12, 2013

    Interview from 1998 with Director Paul Thomas Anderson. He discusses his film Boogie Nights and eats pizza slices.

  • Share Practice

    September 11, 2013

    ~a fun GIF from a fun shoot over the weekend~

  • Short Term 12 wins at SXSW

    September 10, 2013

    sundancearchives:

    Congratulations to Destin Cretton, who won the SXSW Narrative Feature Grand Jury Award for his film Short Term 12.

    Short Term 12 was developed from Cretton’s short film of the same title, which won the Jury Prize for Short Filmmaking during the 2009 Sundance Film Festival.

    We’re thrilled to be re-blogging this terrific news coming from Austin, TX. Our friends and fellow film-makers are taking home the highest honors from this years SXSW film festival.

    Such a heartfelt congratulations to Destin and the rest of the team, feel free to come by for donuts anytime.

  • RELI GURLS

    September 9, 2013

    Hey check out this fun new video we did with Oakland’s noise rock superstars Religious Girls!

    Ad Hoc was kind enough to feature the video in a vaguely bitchy post, yaaaaaay!