Sprinkle Blog

  • Reinventing The Billboard

    August 11, 2013

    image

    Urban modern art takes a new form in metropolitan areas through hand-painted mural advertisements. New York City, for example, spills over with aged, chipping wall paintings that used to advertise products popular generations ago. Now, scaffoldings and the “wall dogs” that work on them are making their comeback. Modern art spectacles are reappearing through the renovation of art via mural advertising.

    “Up There”, a beautifully pieced-together documentary, follows the “wall dogs” (mural painters) as they tell their story in painting a mural for the most recent Stella Artois campaign. The craft of large-scale hand-painted advertising is revealed as one that is dying, and one that many like those in the documentary are struggling to keep alive. The tradition of this form of advertisement is one that remains in faded light, although a turn-around in this seemingly outdated craft appears to be on the rise.

    “Up There” was produced and filmed during the making of the Ritual Project, the 20×50 stop-frame animation of the Belgian Pouring Ritual, which you see at the end of the documentary. Weeks upon weeks of painting sure bears some extraordinary artistic feats!

    Ready to learn more about the documentary, the campaign, and the Ritual Project? Check it out here.

  • JAY Z SAYS…

    August 10, 2013

  • Ad Agency Delights

    August 9, 2013

    French advertising agency “Fred and Farid” crafted this Brand Movie for Quechua as part of their 2012 advertising campaign. Climbing boots never looked so delicious! Take a peek at www.fredfarid.com to discover more of their recent advertising works.

    To celebrate the 2012 Olympic Games, advertising agency Wieden & Kennedy helped hygiene product corporation Proctor & Gamble celebrate a group that made them possible in the first place: Moms. Wieden & Kennedy noted the commercial work as their way of “documenting the joy”. Check out the globally shared commercial and everything else Wieden & Kennedy is stirring up at www.wk.com/work.

    Sydney-based advertising agency, George Patterson Y&R, helped launch Schweppes; “Burst” campaign throughout Australia. Director Garth Davis noted that “this campaign is one of those rare gems. It’s not often in the commercial realm that you get the chance to be truly artistic…a testament to the clients willingness to create something outside the ordinary!” Want to explore the world of this agency’s work? Check out http://www.gpyr.com.au/.

  • Coffee Break with Kate Arizmendi

    August 8, 2013

    image

    Coffee Break’s are super quick interviews. Five questions to help you get to know the creatives who help make Sprinkle Lab delicious. 

    Who are you? Where are you from? How long have you been a DP?

    I’m Katelin Arizmendi, and I’m from Oakland, CA. I’ve been a DP for two years professionally, and 5 years including the time I was in school.

    How did you become a dp, what’s your background?

    I studied Film and Digital Media at UC Santa Cruz, yet I only took a few production classes. They were all experimental film classes and I believe it’s highly influenced my style to this day. Creative freedom was highly encouraged there and staying within structural boundaries was not something forced upon the students. I went onto study my MFA in Cinematography at the Academy of Art University in San Francisco. It was after my first Cinematography class shooting 16mm black and white film that I knew I had discovered my passion, and I had strongly hoped it would lead me into a career.

    What are some of your favorite films, and why?

    Buffalo ‘66 – I absolutely love everything about this film. Obviously, it has a very stylized, colorful, high contrast, grainy look to it, which could only be achieved by shooting film. The DP is Lance Accord, and it was his first feature film. The Director Vincent Gallo brought him the script and told him, “You will be known as the fool who turned down shooting Buffalo ‘66” so even though Lance had his reservations, he went ahead with it. I love everything from the long single shots for an entire scene, the camera placement, where the focus is set, the editing during conversations between characters, etc.

    The Diving Bell and the Butterfly – This film is like a dream I will never forget. The DP is Janusz Kaminski, and he’s a true genius. I love this film because the Cinematography goes beyond an objective point of view as the camera becomes the eye of the lead character. In the film, the lead character suffers from a stroke, and one day wakes up to only being able to see out of one eye. The rest of his body is paralyzed and he cannot speak. His nurse works with him everyday, reciting the alphabet over and over until he blinks once for the correct word. She helped him write a book without any verbal communication from him. When he wakes up in the film, the camera lens is meant to be his eye, so they used a lens baby to create a very obscure depth of field and focus range. They also experiment with many other camera techniques that I’ve never seen in any other film. Watching the film, you truly feel like you are inside this character’s world.

    Daisies– This Czech film from the 1960’s is the epitome of what I wish my life was. I’m obsessed with the art direction in this film, and the cinematography works perfectly with it. It further emphasizes my feelings towards the importance of set designers, prop masters, styling, and costuming. All of these things are so important for Cinematography. I have definitely been inspired by this film and I think it shows in some of my fashion work.

    What cameras do you use, what’s your favorite?

    For lower budget shoots, I use the Canon 5D. I just shot a music video with the RED EPIC. In my (better days), I was shooting a lot of 16mm and 35mm film. I still have a ton of it in my fridge. More than anything actually edible.

    What drives you? Do you have any kind of philosophical point behind your work?

    I’m driven by the fact that I’m very competitive, and hard on myself. I’ve always been years ahead of my peers in school so I feel like I need to maintain that level of achievement while I’m still young. I constantly want to improve, and I think the only way to do that is to keep shooting. Therefore, that’s what I live for. It’s also what completes me. I’m driven by shooting film, and seeing/touching/handling the film afterward. There’s no other feeling like it for me.

    Show us some of your work. 


    www.katelinarizmendi.com

    What is your favorite kind of donut?

    The plastic ones, cause they keep my ass firm. Wait, I mean… SPRINKLED?!

  • Goodbye Yung Ben!

    August 7, 2013

    image

    As summer dawns upon us, our spring production intern leaves us. To celebrate his time within our walls, we doused him with cheap champagne.

    Ben assisted on a number of productions, helped us with our Now I Know series, and took a major role in the post-production of Start Up Elements. He had a good run.

    Nice work, young Sprinkle. 

    If you have the guts, you should apply for a production internship here.

    Here’s what Ben had to say about his experience:

    “There’s hardly a better environment to learn or develop your video production skills than with Sprinkle Lab. Their creativity is infectious, and their dedication to quality is inspiring. As a production intern, I was exposed to every aspect of the process, from conceptualizing to shooting to editing. The technical experience was absolutely invaluable, but the exposure to the inner-workings of a truly special team of creatives is what makes the Sprinkle Lab experience remarkable.” 
  • TubeMogul: Built for Branding

    August 6, 2013

    Check out our new spot for TubeMogul!


    TubeMogul is a easy to use tool that provides marketing agencies and brands the ability to buy video advertising across multiple inventory sources. When they needed help sharing their product they approached our team at Sprinkle Lab. We were tasked to visualize the platform in a clear and beautiful way; bringing to life the dramatic change TubeMogul brings to video advertising.

    Sprinkle Lab tackled the full production: script development, VFX supervision, music composition, and post-production. The spot targets brand marketers looking for a quick-yet-comprehensive understanding of the platform.  

  • Switch It Up

    August 5, 2013

  • Мишка! Мишка!

    August 4, 2013

    Sprinkle Lab co-founder Brandon Tauszik recently directed the Summer 2012 lookbook for Мишка, one of today’s most highly respected New York streetwear clothing labels.

    The video takes you on a tour of the Bay Area, rounding up the who’s who of the rising San Francisco/Oakland hip-hop scene. Whether we’re getting blazed at the scenic view with The Jealous Guys, crate digging with Anticon founding member Jel, or partying up with Trill Team 6, you know we’ll have a good day in the bay.

  • Thirsty for Twitter

    August 3, 2013

    Sprinkle Lab helped iPad app newcomer Thirst launch their product recently by producing this brief commercial for their app. Learn more about this game changing new product on Techcrunch.

  • Grand Artistic Vision

    August 2, 2013

    Incredible video art piece “Dynamic Blooms” was crafted by the UK production company “Skin Flicks”.  The success of the piece won the director, “Tell No One”, a 2012 Young Director’s Award for its CFP-E Shots in the vast realm of European Video Art. 

    German director Hanna Maria Heidrich, along with the many hands of the production company “Filmakademie Baden–Wurttemberg”, crafted a fascinating Levi’s Ad. The slogan “Life Is Calling” is certainly fitting for the ad, given the grand artistic vision used to create such superb video work.

    A new music video for C2C’s “The Beat”. Coers and Arts handled executive production for the video, making this visual work of art and incredible design concept possible to convey for all to drool over.