And now for a glimpse into Sprinkle Lab’s office from resident GIF creator Brandon: 

Along the way, the factory owners faced a choice.

They could trust workers to use their best judgement, to figure things out, to make things better, or they could work to eliminate individual initiative and instead trade the upside of improvement for the certainty of compliance.

You guessed it – many of them chose compliance.

The problem: you can’t get blander than bland. You might have a dependable and predictable and cheap product, but if the market wants something better, you’ll be stuck playing catch-up.

— Seth Godin