According to Para Publishing, 1/3 of high school students after graduation never read another book for the rest of their lives. And 42% of college graduates follow suit. 70% of U.S. adults have not stepped into a bookstore in the last 7 years and 80% of American families did not purchase or read a book last year.

Reading is in a downward spiral of doom. And when 4 paragraphs about your product stand between a user and sign-up button, there’s usually a bounce. Video offers a solution. Customers can quickly understand your product and if they’re a diehard fan they can easily share your video on their own online networks.

Video is easy to show a tech blogger, employee, customer, potential investor or anyone else who needs to have your product “click” immediately.

As reading spirals, video consumption is on the up-and-up.

In June 2010, more than 10 billion videos were streamed in the U.S. alone.

*Reading about people “not reading” is almost hysterical in that you are reading about how reading is archaic. That’s funny. But hopefully you get the point.