Project Overview

Avoya creates meaningful experiences for clients, and we sought to express the magic and beauty of a Caribbean vacation in a more poetic, less salesy way. Our director Adrian Elliot crafted a cinematic concept that focused not on the emotional experience of getting away.

We spent nine days on a cruise ship and explored ports of call, capturing real discoveries made by our on-screen family. In post production, we wrote brand copy that celebrates the wonder of travel and the resourcefulness of Avoya’s travel experts. Our client was thrilled to have compelling films that powerfully express their vision for travel.