Levi’s patented the world’s first blue jeans in 1873. Today, the iconic brand typifies American style and spirit.

Our Role

Production · Edit · Finish

Project Overview

For this project, the Iron Creative team along with their client at Levi’s needed a snappy spot to showcase their new stretch denim for men. Director Brandon Tauszik conceived a non-narrative approach, while leaning subtly on the surreal, to achieve eye-catching results.

The Levi's Stretch line is unfortunately not for kung fu, parkour, or the epic marathon run. Crafting exhilarating visuals from authentic and everyday activities was a welcomed challenge. Using a Phantom Flex 4K camera we captured mundane movements at 1000fps as well as some macro flexing of limbs thanks to a 16' trampoline.