With the opening of the Museo Jumex in 2013, Eugenio López Alonso brought Mexico City onto the global art circuit. At his house in Beverly Hills, López has built a refuge for himself and some of his most-loved pieces by contemporary masters including Andy Warhol, Jeff Koons, Brice Marden, John Chamberlain and Louise Bourgeois.

Our Role

Project Overview

NOWNESS and Jim Goldberg approached Sprinkle Lab to shape an edit on par with Eugenio's persona: layered, spiraling, and disordered. Sprinkle Lab creative Brandon Tauszik worked through the footage for weeks, working through the content and playing with new structures. Here we see Eugenio’s collection through the mind of Eugenio Lopez himself.