The Legacy serves as Subaru's flagship car. For the 2015 model, the company had entirely redesigned the vehicle. Before the Legacy was even in production, the marketing campaign had begun. With this limitation, CGI director Ismail Acar worked to create a car commercial with ... no car!

Sprinkle Lab produced all of the principal photography in San Francisco, while Infected Post handled the animation work. 360° photographs of all locations were required to properly reflect lighting on the animated car's contours.