What Subaru has done is to make itself into the first automaker that could be described as artisanal: focused, individualistic, and highly adept at only a few things.

The company understands itself so well that for years its advertising tag line was the self-referential It’s what makes a Subaru, a Subaru. Today it sells hundreds of thousands of vehicles every year in the U.S. market alone.

Our Role

Production · Locations · Cinematography

Project Overview

The Legacy serves as Subaru's flagship car. For the 2015 model, the company had entirely redesigned the vehicle. Before the Legacy was even in production, the marketing campaign had begun. With this limitation, CGI director Ismail Acar worked to create a car commercial with ... no car!

Sprinkle Lab produced all of the principal photography in San Francisco, while Infected Post handled the animation work. 360° photographs of all locations were required to properly reflect lighting on the animated car's contours.