We’re excited to announce the addition of director Ismail ‘Izzy’ Acar to the Sprinkle Lab roster. Acar was born and raised in Germany and began his filmmaking career as a supervising digital artist at Industrial Light & Magic. His incredible work and creativity has been honored with numerous film and advertising awards.

With this addition, Sprinkle Lab continues to expand it’s ability to offer exceptional commercial production based in the San Francisco Bay.

(Above) Izzy on-set bright and early with Sprinkle Lab for Subaru.

To kick-off the announcement, we figured we’d ask Izzy a bunch of personal questions and publish his answers on the internet…

What drives you? Do you have any kind of philosophical point behind how you work?

I absolutely love the art of moving pictures. When I do a project, I plan and rehearse everything as thoroughly as possible. But art is messy and unpredictable. When these two ideas meet during production, plus all the jitter from the usual obstructions, very interesting things happen. The goal is always excellence. I want a film that feels effortless but looks amazing- a piece of film you want to see over and over again.

Who is your creative role model?

I admire the work of Kubrick, Jonathan Glazer and Paul Greengrass. They can say so much without actually saying it. I can find profound truths in all of their work.

What attracted you to digital art as your filmmaking medium?

It provides such a liberating set of tools and completely democratizes the artistic process. It’s amazing what you can do today just on a laptop, for instance. But I think you have to know the basics to be able to appreciate it. You had to have experienced the painful persistence in creating analog art.

What is your favorite kind of donut?

House made nutella filled brioche doughnut from Bouchon Bakery in Yountville. Delicious!