Sprinkle Blog

  • Levi’s STS & Makers

    October 10, 2013

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    Last Saturday, Levi’s public art project – the Station to Station Tour – came to a close with its final stop in none other than Oakland/SF.  Through a massive transformation, West Oakland’s abandoned 16th Street Station morphed into a meeting ground for creatives, art/music lovers, and all kinds of Bay Area residents interested in an amazing evening of artwork and good company.

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    Over 3,000 attendees gathered at the enormous train station to experience live musical performances, original art and sculptures, performance art pieces, and various sorts of cuisine and beverages.  The event might simply be described as a celebration of cultural innovation, creative passion, artistic expression, as well as the people who inhabit this world as ‘creators’ and the people who wish to appreciate said creations.

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    This year, the Station to Station Tour provided a platform for sharing and publicizing one of Levi’s newer initiatives – the Makers Project.  This venture takes the form of short videos each featuring an individual artisan who explains the history and process behind his or her craft.  One such artisan is named Alice Saunders and here at Sprinkle Lab, we had the pleasure of completing all post-production for a video presenting her story and her brand, Forestbound.  Check out the video below!

    Amidst all the happenings at sTs, a cozy little yurt served as the headquarters for all things Makers.  In addition to the stories and quality products of the artisans, the Makers videos were on display as well on large monitors sitting flat on a table.  The Forestbound video played for all Station to Stationers to see!  Take a peek at some photos from the event below.

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  • A.I.D.A

    October 8, 2013

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    Sprinkle Lab is looking to bring-on incredibly motivated, aggressive, well-spoken Business Development candidates. You do not need to know what BANT, ABC, DIPADA, AIDA, or DMAIC stand for – but you do need to give a damn, have taste, & work incredibly hard. An interest in film and advertising is encouraged – but more than anything, we’re looking for results and people who fit in with our company culture.

    More about us:

    1. Sprinkle Lab Consumed: Without our customers, we have nothing. We keep our customer at the center of everything we do.

    2. Give a Damn: Take the ball and run with it. We make smart decisions, put the business first and always look for how we can take on MORE responsibility.

    3. People Are Important: Reach out, make friends, build trust. Be bold.

    4. No Assholes: Let the actors deal with the drama. We are thoughtful, kind, respectful, collaborative, curious and open-minded.

    5. Learn More: If you don’t desire to learn you’re either a numskull or a “know-it-all.” And the world wants nothing to do with either type of individual.

    6. Data-driven: The numbers matter, the system matters, the process is important. Without data, we know nothing. We care about the data.

    7. Stay Weird. Have Fun: A little nonsense now and then, is relished by the wisest (wo)men.

    If you’re interested in learning more about the position, please reach out at: cameron@sprinklelab.flywheelsites.com

  • New Spot for SHYP

    September 24, 2013

    The creativity junkies here at Sprinkle Lab have been busy! We present our newest commercial for the brilliant new app & service, Shyp. Directed by the wonderful Joe Nankin and shot by a longtime SL favorite, Kate Arizmendi. Be sure to check out the video below!

    Shyp aims to shake things up a little in the shipping/delivery world, offering an alternative to the standard mailing methods that have been around for over 200 years. Similar to old school courier or messenger services, Shyp strives to re-humanize the process of mailing something by connecting you with an individual Shyp Hero at a personal level. The Hero takes care of the packaging, shipping and price options, and obviously the delivery. And all this from the convenience of your phone! Snap a photo of the item you wish to mail and a Shyp Hero will appear at your doorstep. Watch the delivery status from your phone and know for certain when your package has arrived at its final destination with the recipient.

    The shoot took place over the course of two days, with locations stretching all across the Bay Area. Check out a couple behind the scenes photos here and see the rest on Sprinkle Lab’s Facebook.

  • We Won an Emmy

    September 23, 2013

    Big news, friends! As you may of already heard, we won an Emmy. No, really. Cameron Woodward of Sprinkle Lab took home an Emmy in the “Community/Public Service (PSAs)” category at the 50th Annual Regional Emmy Awards ceremony held in Seattle on June 15. It looks like young Sprinkle Lab, just over two years old, is growing up fast. Quite the rite of passage, if we do say so ourselves.

    What for? Our post-production work on “Zoomin’ Through the Sound,” a public service announcement for Washington’s Sound Transit. Sprinkle collaborated with Frause Communications Firm and Seedwell Creative Studio to create the video for Sound Transit’s “Be Smart. Be Safe.” campaign. Seattle hip-hop legends, Blue Scholars, appear in the video, promoting the commuter train’s features and offering train track safety tips.

    What does our award-recipient have to say? “It’s tremendous for us. To be recognized at this level is exciting. We are honored to share this award with Frause and Seedwell, and grateful to our clients and mentors for their support.”

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    On this note, we’d like to say thank you to the many who have contributed to our success in some way. Perhaps as a client or supporter or mentor. Whichever your role, we would not be where we are without your shared insight, talent and encouragement. We are truly honored and can’t wait to bring you more delicious videos!

  • Web Video to Take over the World

    September 20, 2013

    2011:

    The amount of time spent viewing online video in the US on pc/mac/laptops at home or at work has increased 45% since 2010. Viewers streamed 28% more and consequently increased the total number of videos streamed 31.5% – 14.5 billion streams.

    2012:

    162 million Americans watched online video, spending almost seven hours of the month viewing content. The total number of video steams has increased to 26 billion views. YouTube is obviously the top online video destination, harnessing more than three-quarters of total viewers steaming online video content.

    2013:

    The iGeneration (aka young people) are watching less traditional TV. The number of viewers using a mobile device for online video steaming is up 26%. Those who seem to have abandoned conventional TV watching are now termed ‘cord-cutters.’ The entertainment industry is adapting accordingly, prioritizing the availability and accessibility of mobile content.

    2014:

    It is estimated that 90% of all web traffic will be video and 40% of the online ad market will take the form of video content. Online video ad spending has increased from $1.97 billion to $5.71 billion in the last five years. The prediction: an additional 26% increase every year.

    Nielsen is one of the leading global information and measurement companies, providing market research, insights, and data about what people watch and what people buy. All data and predictions courtesy of Nielsen.

  • How did Kubrick do it?

    September 18, 2013

    If you’ve seen Stanley Kubrick’s critically-hailed masterpiece, 2001: A Space Odyssey (1968), you’ll likely recall watching the screen above and thinking how on earth (or in space) did they capture that footage?  The tremendous power of visual effects through 3D CGI had yet to hit the film industry, and would not until Star Wars Episode IV: A New Hope in 1977.  So the question remains, how?

    I point to the best and only informational resource of it’s kind – Cinefex Magazine, a journal of cinematic illusions.  Essentially the holy grail of searchable databases for effects professionals and enthusiasts, with over 125 issues covering three times as many films.  Articles, interviews, and behind-the-scenes coverage provides in-depth details and explanation of the tricks used by the most innovative pioneers and legends in VFX history.  Moreover, cinefex reveals the visual and special effects secrets of not only the studios throughout the golden age of Hollywood, but also the most recent blockbuster to hit theaters.  Oblivion and Iron Man III through to Bladerunner and the original Star Trek series.

    Check out the Cinefex kickstarter campaign or their website if you’re interested in a wealth of cinematic historical knowledge.

    Issue 85 definitely has a better answer than I do, but long story short: Frank was able to jog vertically around the circular space station because Kubrick built an enormous rotating set (like a hamster wheel) in which the actor stood in place and ‘jogged’.  The motorized centrifuge had a cut-out path in the floor just big enough for the camera to poke through.  Still, imagine the difficulty of getting the timing right!

  • New Work: Yammer

    September 17, 2013

    Take a peek at Sprinkle Lab’s newest video for Yammer, a commercial visualizing how a company can harness the power of private social networking in a corporate environment to further interconnectivity and efficiency.

    When Microsoft’s Yammer came to us needing a video to feature on their product page, we worked with their incredible team to create a global story and delivered it in an exciting, multi-frame format. Yay! Beautiful motion graphics to allow for abundant visual information and stimulation!

  • James Nares: Street

    September 16, 2013

    “My intention was to give the dreamlike impression of floating through a city full of people frozen in time, caught Pompeii-like, at a particular moment of thought, expression, or activity…a film to be viewed 100 years from now.”

    —James Nares

  • Who’s Gentrifying Oakland?

    September 15, 2013

    Data provided by Oakland Unseen

  • Chain Reaction

    September 14, 2013

    Breathless, the ill-received 1960 film that was the first to use jump cuts within a single scene …

    … which directly inspired the production style of Baltimore’s Homicide: Life on The Street …

    … which was based on the David Simon’s book Homicide: A Year on the Killing Streets … the same book that inspired a TV series set in the same city, The Wire.