Sprinkle Blog

• Subaru Shoot

  February 11, 2014

  Sprinkle Lab had the pleasure to collaborate with director Ismail Acar and Infected Post to create the 2015 Subaru Legacy World Premiere Movie that was featured this week at the Chicago Car Show. Over a three day shoot, we shot urban landscapes as well as visual effects plates for the new car model to be inserted into — believe it or not, the car was never there.

  The new Legacy features all-wheel drive, LED running lamps, and a beautiful new interior all powered by 2.5-liter four-cylinder and 3.6-liter six-cylinder boxer-style engines. Read more about the Subaru Legacy at AutoBlog.

  

  

  

• The Humans of Sprinkle Lab

  January 18, 2014

  

  Revel in the their beauty, the striking and alarming faces of Sprinkle Lab. After an amazing 2013 (we won an Emmy & did great work for brands like IBM, Microsoft, Levis & Subaru) we’re excited to be rowing into a fantastic 2014.

  Oh! By the way, let us introduce you to the two newest Sprinkle Lab additions!

  Matt hails from Modesto, CA. and more! He’s taught English in S. Korea, lived in Colorado and Minnesota (we’re not sure why) and he speaks German, fluently proficiently. He once even went sky diving barefoot, just because. Bumpo’s role is to blow our customers minds with exceptional service and explode their prefrontal cortex by showing off the media we’ve produced (he’s succeeding).

  Bradley’s interests are martial arts, movies and madness. He’s the second most interesting man in the world; he’s backpacked across Europe, lived in Thailand at a kick-boxing camp, produced a feature-film in Argentina and also used to in be in a hardcore band (they played at the Gilman). This gentle-sir wears many hats, from herding kittens (production cast/crew) to providing exceptional service to our clients as the lead point-person for all-things-production. He is fantastic. Oh, he also attended the USC School of Cinematic Arts.

• On Trend with Rue La La

  January 16, 2014

  

  Rue La La is an online shopping destination for those interested in an intimate retail experience. This may seem contradictory being that cyber-shopping is anything but personal, however, Rue La La operates according to a members-only system, meaning that only individuals who have registered on the site may access the exclusive sales and collections. The website offers an ever-changing selection of womenswear, menswear, and home decor by introducing brand new ‘boutique selections’ daily.

  Rue La La wanted to create a few short ‘how-to’ videos to be used for their PR and marketing campaign leading up to Black Friday. After production wrapped on the east coast, the footage that was shot made its way across the country to the SF Bay Area – straight to Sprinkle Lab! From here, our post-production team took charge of editorial and got to work creating the videos.

  The goal of these web shorts was to offer insider tricks and tips from the company’s fashion editors while also promoting the website and showing potential customers just how easy it is to bring the trends and styles discussed in the video right to their own personal wardrobe by shopping at Rue La La.

  The videos are fun, flashy, girly, and playful. We wanted them to be both beautiful and informative, as well as attention-grabbing. Hopefully we succeeded! Check them out below.

• Brandon Tauszik on VICE

  November 15, 2013

  Sprinkle Lab’s co-founder and director, Brandon Tauszik, was featured in an interview with VICE magazine about his haunting and important project, White Wax.

  The project has been featured in a number of photography related publications. We’re excited that this work is being viewed and pleased that people are connecting with the art.

  Learn more about the series:

  Brandon Tauszik: White Wax

  Prisonphotography: Documenting Oakland Gun Violence Without Photographing Any Guns Or Any Violence

  

• Levi’s STS & Makers

  October 10, 2013

  

  Last Saturday, Levi’s public art project – the Station to Station Tour – came to a close with its final stop in none other than Oakland/SF.  Through a massive transformation, West Oakland’s abandoned 16th Street Station morphed into a meeting ground for creatives, art/music lovers, and all kinds of Bay Area residents interested in an amazing evening of artwork and good company.

  

  Over 3,000 attendees gathered at the enormous train station to experience live musical performances, original art and sculptures, performance art pieces, and various sorts of cuisine and beverages.  The event might simply be described as a celebration of cultural innovation, creative passion, artistic expression, as well as the people who inhabit this world as ‘creators’ and the people who wish to appreciate said creations.

  

  This year, the Station to Station Tour provided a platform for sharing and publicizing one of Levi’s newer initiatives – the Makers Project.  This venture takes the form of short videos each featuring an individual artisan who explains the history and process behind his or her craft.  One such artisan is named Alice Saunders and here at Sprinkle Lab, we had the pleasure of completing all post-production for a video presenting her story and her brand, Forestbound.  Check out the video below!

  Amidst all the happenings at sTs, a cozy little yurt served as the headquarters for all things Makers.  In addition to the stories and quality products of the artisans, the Makers videos were on display as well on large monitors sitting flat on a table.  The Forestbound video played for all Station to Stationers to see!  Take a peek at some photos from the event below.

  

• A.I.D.A

  October 8, 2013

  

  Sprinkle Lab is looking to bring-on incredibly motivated, aggressive, well-spoken Business Development candidates. You do not need to know what BANT, ABC, DIPADA, AIDA, or DMAIC stand for – but you do need to give a damn, have taste, & work incredibly hard. An interest in film and advertising is encouraged – but more than anything, we’re looking for results and people who fit in with our company culture.

  More about us:

  1. Sprinkle Lab Consumed: Without our customers, we have nothing. We keep our customer at the center of everything we do.

  2. Give a Damn: Take the ball and run with it. We make smart decisions, put the business first and always look for how we can take on MORE responsibility.

  3. People Are Important: Reach out, make friends, build trust. Be bold.

  4. No Assholes: Let the actors deal with the drama. We are thoughtful, kind, respectful, collaborative, curious and open-minded.

  5. Learn More: If you don’t desire to learn you’re either a numskull or a “know-it-all.” And the world wants nothing to do with either type of individual.

  6. Data-driven: The numbers matter, the system matters, the process is important. Without data, we know nothing. We care about the data.

  7. Stay Weird. Have Fun: A little nonsense now and then, is relished by the wisest (wo)men.

  If you’re interested in learning more about the position, please reach out at: cameron@sprinklelab.flywheelsites.com

• New Spot for SHYP

  September 24, 2013

  The creativity junkies here at Sprinkle Lab have been busy! We present our newest commercial for the brilliant new app & service, Shyp. Directed by the wonderful Joe Nankin and shot by a longtime SL favorite, Kate Arizmendi. Be sure to check out the video below!

  Shyp aims to shake things up a little in the shipping/delivery world, offering an alternative to the standard mailing methods that have been around for over 200 years. Similar to old school courier or messenger services, Shyp strives to re-humanize the process of mailing something by connecting you with an individual Shyp Hero at a personal level. The Hero takes care of the packaging, shipping and price options, and obviously the delivery. And all this from the convenience of your phone! Snap a photo of the item you wish to mail and a Shyp Hero will appear at your doorstep. Watch the delivery status from your phone and know for certain when your package has arrived at its final destination with the recipient.

  The shoot took place over the course of two days, with locations stretching all across the Bay Area. Check out a couple behind the scenes photos here and see the rest on Sprinkle Lab’s Facebook.

  

  

  

  

  

• We Won an Emmy

  September 23, 2013

  Big news, friends! As you may of already heard, we won an Emmy. No, really. Cameron Woodward of Sprinkle Lab took home an Emmy in the “Community/Public Service (PSAs)” category at the 50th Annual Regional Emmy Awards ceremony held in Seattle on June 15. It looks like young Sprinkle Lab, just over two years old, is growing up fast. Quite the rite of passage, if we do say so ourselves.

  What for? Our post-production work on “Zoomin’ Through the Sound,” a public service announcement for Washington’s Sound Transit. Sprinkle collaborated with Frause Communications Firm and Seedwell Creative Studio to create the video for Sound Transit’s “Be Smart. Be Safe.” campaign. Seattle hip-hop legends, Blue Scholars, appear in the video, promoting the commuter train’s features and offering train track safety tips.

  What does our award-recipient have to say? “It’s tremendous for us. To be recognized at this level is exciting. We are honored to share this award with Frause and Seedwell, and grateful to our clients and mentors for their support.”

  

  On this note, we’d like to say thank you to the many who have contributed to our success in some way. Perhaps as a client or supporter or mentor. Whichever your role, we would not be where we are without your shared insight, talent and encouragement. We are truly honored and can’t wait to bring you more delicious videos!

• Web Video to Take over the World

  September 20, 2013

  

  2011:

  The amount of time spent viewing online video in the US on pc/mac/laptops at home or at work has increased 45% since 2010. Viewers streamed 28% more and consequently increased the total number of videos streamed 31.5% – 14.5 billion streams.

  2012:

  162 million Americans watched online video, spending almost seven hours of the month viewing content. The total number of video steams has increased to 26 billion views. YouTube is obviously the top online video destination, harnessing more than three-quarters of total viewers steaming online video content.

  2013:

  The iGeneration (aka young people) are watching less traditional TV. The number of viewers using a mobile device for online video steaming is up 26%. Those who seem to have abandoned conventional TV watching are now termed ‘cord-cutters.’ The entertainment industry is adapting accordingly, prioritizing the availability and accessibility of mobile content.

  2014:

  It is estimated that 90% of all web traffic will be video and 40% of the online ad market will take the form of video content. Online video ad spending has increased from $1.97 billion to $5.71 billion in the last five years. The prediction: an additional 26% increase every year.

  Nielsen is one of the leading global information and measurement companies, providing market research, insights, and data about what people watch and what people buy. All data and predictions courtesy of Nielsen.

• How did Kubrick do it?

  September 18, 2013

  If you’ve seen Stanley Kubrick’s critically-hailed masterpiece, 2001: A Space Odyssey (1968), you’ll likely recall watching the screen above and thinking how on earth (or in space) did they capture that footage?  The tremendous power of visual effects through 3D CGI had yet to hit the film industry, and would not until Star Wars Episode IV: A New Hope in 1977.  So the question remains, how?

  I point to the best and only informational resource of it’s kind – Cinefex Magazine, a journal of cinematic illusions.  Essentially the holy grail of searchable databases for effects professionals and enthusiasts, with over 125 issues covering three times as many films.  Articles, interviews, and behind-the-scenes coverage provides in-depth details and explanation of the tricks used by the most innovative pioneers and legends in VFX history.  Moreover, cinefex reveals the visual and special effects secrets of not only the studios throughout the golden age of Hollywood, but also the most recent blockbuster to hit theaters.  Oblivion and Iron Man III through to Bladerunner and the original Star Trek series.

  Check out the Cinefex kickstarter campaign or their website if you’re interested in a wealth of cinematic historical knowledge.

  Issue 85 definitely has a better answer than I do, but long story short: Frank was able to jog vertically around the circular space station because Kubrick built an enormous rotating set (like a hamster wheel) in which the actor stood in place and ‘jogged’.  The motorized centrifuge had a cut-out path in the floor just big enough for the camera to poke through.  Still, imagine the difficulty of getting the timing right!