Clear – One More Hour
April 21, 2017
We recently partnered with CLEAR to produce their national brand anthem, One More Hour. The campaign focuses on the human side of biometric travel, not just the technology of the iris scan, but the returned hour that passengers get back to spend on what matters most.
Directed by Joe Nankin and lensed by Jon Chema, the film follows a diverse cast, from a photojournalist in the field to a family heading on vacation, capturing the richness of life that occurs when travel friction is removed. We utilized a dynamic, handheld camera style and naturalistic lighting to ensure the high-tech subject matter felt grounded, textured, and soulful.
The shoot was a logistical puzzle, spanning multiple locations across Los Angeles and a large-scale technical production at Ontario International Airport. Our team worked closely with airport security and CLEAR staff to film real-time biometric experiences and terminal transitions.