Today we’re celebrating Trans Day of Visibility with the release of our new commercial campaign for Plume Clinic. Directed by Brandon Tauszik, we set out to capture the stories of real Plume members around the country in a series of intimate films.

On a whirlwind adventure through rural Illinois, Texas, and California, we documented the lives of Rooney, Ciel, and Mel. These films are a celebration of trans joy, resilience, and strength at a time when access to gender-affirming healthcare has never been more essential.

View the full campaign here.