Sprinkle Blog

  • Sprinkle Lab joins AICP

    October 19, 2015

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    The Association of Independent Commercial Producers, known more popularly as the AICP, was started in 1972 and has grown to represent the interests of companies that specialize in producing commercial content. Today, AICP member companies account for 85 percent of all domestic commercials that air nationally.

    Since Sprinkle Lab’s founding in 2011, our team has always looked from the sidelines to the AICP organization for guidance and knowledge . Now, because of our amazing clients and directors,  we’re happy to announce that Sprinkle Lab has joined the AICP. Our studio is one voice (among many) that the association serves as a strong collective for the $5 billion-plus commercial production industry.

    This means that Sprinkle Lab has even more support in providing the absolute best service and filmmaking craft to our clients. Our mission at Sprinkle Lab is to discover and support directors to create content for audiences, clients and ourselves - we’re excited to have the support of the AICP to see our mission move forward.

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  • Sprinkle Lab in Hawaii

    September 29, 2015

    This past week Sprinkle Lab Business Development Lead, Matty Barnes, went to the American Advertising Federation’s Western Regional Leadership Conference in Honolulu. As president of local AAF affiliate club, Ad 2 San Francisco, Matty went to take part in the meetings and sessions that will ultimately grow AD2SF’s ability help to make the advertising community stronger in our region.

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    Gorgeous view of Diamond Head looking over Waikiki.

    Sprinkle Lab appreciates all that the American Advertising Federation does for the industry; the Advertising Hall of Fame & Hall of Achievement, the American Advertising Awards and especially the work they do on capital hill to represent the advertising community and ensure that we’re protected against any potential legislation that would stand to hurt the industry.

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    Matty in the middle, with other Ad 2 leaders from the Western Region.

    A recent example, the Senate Finance and House Ways and Means Committees Committees chairmen submitted corporate tax reform plans that would limit the deduction for advertising to 50% in the current year with the remaining 50% amortized over five (in the Senate) or 10 (in the House) years.

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    Hawaiian Airlines SVP of Marketing, Avi Mannis, taking the conference through decades of Hawaiian Airlines branding during a lunch time presentation.

    AAF and the Advertising Coalition submitted comments to the Senate Finance Committee explaining the importance of preserving advertising’s status as a normal and necessary business expense fully deductible in the year incurred. AAF and many local members met with members of both Committees and their staff to explain the importance of maintaining the full deduction to the industry and the economy. (Courtesy AAF Baltimore)

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    The whole, smiley, group of AAF Western Region leaders.

    Sprinkle Lab is proud to support Matty and the efforts of AD2SF and the American Advertising Federation.

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    It’s never a bad time to start thinking about your next vacation : )

    Mahalo for reading our post, hang loose!

  • A Visit from the Governor’s Office

    March 7, 2015

    We were recently excited to host and share Sprinkle Lab’s trajectory of growth and creativity with Kish Rajan who serves as Director of the Governor’s Office of Business and Economic Development.

    kishIn 2012, Governor Brown appointed Rajan as the GO-Biz director to lead the executive team. His directive from Governor Brown is to enhance California’s job creation effort by streamlining business regulations, promoting statewide economic development and fostering greater international trade opportunities.

    Rajan has a passion for being a champion for California business and entrepreneurs. While here, we had the chance to discus the important role of AB 1839 which set aside $330 million a year for the next five years for film and television tax incentives, which more than tripled the amount of money California offers in subsidies annually. It’s a critical piece of legislation that keeps film studios creating incredible content, here in California.

    unnamedIt was great to share our own story of how Sprinkle Lab has grown over the last few years focusing on creating content we’re proud of for audiences, clients and ourselves; introducing a few of our awesome staff, and describing the awesome Bay Area vendors like Little Giant, DTC & the dozens of film-professionals that have made building a production company in California possible.

    A huge thank you to Kish for making the journey to our studio and to the Governor’s Office for keeping film production an economic and cultural priority here in California.

  • 2015 AD2SF Agency Olympics

    February 17, 2015

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    Michael McDonald devotee, Hillary Lannan, drinks from the prestigious cup.

    Behold.

    The unstoppable team from MUH-TAY-ZIK | HOF-FER got the inaugural win at the first ever AD2SF Agency Olympics. They proved their dominance by winning an intense round of trivia, an aggressive set of quarters, and an impressive show of grace and elegance at the flip-cup table.

    “This is the biggest thing that has ever happened to us.”

    -Matt Hofherr after laying eyes upon the trophy himself.

    It wasn’t an easy win however, as nine competing agencies gave them everything they had. R/GA and Deep focus provided the steepest competition, coming in second and third respectively.

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    Though no such category existed on the night, Matthew ‘Kanye’ Bryne sincerely felt the award for best video should have gone to AKQA.

    Special thanks to our co-sponser, Spotify, for hosting the event as well participating agencies: AKQA, Bassett & Partners, Carat, DDB CaliforniaDeepFocus, Duncan/Channon, GodfreyQ, H&L Partners, and R/GA. All made for what was a very successful fundraising event for AD2SF’s Public Service Committee, which provides pro-bono advertising services to local non-profits such as Hack The Hood.

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    A prestigious white glove presentation at MUH-TAY-ZIK / HOF-FER occurred the day following their historic victory.
  • Photographer’s Playspace

    November 18, 2014

    The Photographer’s Playspace show opens this week and features twenty photographers who have created new works in response to assignments from the Aperture book The Photographer’s Playbook: 307 Assignments and Ideas, a recently published compilation designed to inspire fresh perspectives in a photographer’s creative process.

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    The exhibition reveals each artist’s distinctive process and aesthetic, demonstrating how a simple prompt can inspire renewed engagement with the medium. For the exhibition, Sprinkle Lab director Brandon Tauszik collaborated with Magnum photographer Jim Goldberg to craft a short film around Eric William Carroll‘s assignment:

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    ”Choose a person, preferably a stranger, to make a portrait of. After securing their permission, begin photographing them. Ask them to try a few poses, move the camera around, suggest a different location. Never stop photographing. If/when the subject becomes visibly irritated, snap the shutter at an even faster pace. Fake technical problems to prolong the session for as long as possible. The only rule is that you cannot choose to stop photographing—the subject must [tell] you that they no longer wish to have any more pictures made. Bonus points for those who get a model release signed post-shoot.”

    Enjoy some exclusive screenshots from the film below:

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    If you’re in NYC, catch the opening reception @ Aperture Gallery, Wednesday, November 19, 7:00–8:30 p.m.

  • Sprinkle Lab welcomes director Ismail Acar!

    October 28, 2014

    We’re excited to announce the addition of director Ismail ‘Izzy’ Acar to the Sprinkle Lab roster. Acar was born and raised in Germany and began his filmmaking career as a supervising digital artist at Industrial Light & Magic. His incredible work and creativity has been honored with numerous film and advertising awards.

    With this addition, Sprinkle Lab continues to expand it’s ability to offer exceptional commercial production based in the San Francisco Bay.

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    (Above) Izzy on-set bright and early with Sprinkle Lab for Subaru.

    To kick-off the announcement, we figured we’d ask Izzy a bunch of personal questions and publish his answers on the internet…

    What drives you? Do you have any kind of philosophical point behind how you work?

    I absolutely love the art of moving pictures. When I do a project, I plan and rehearse everything as thoroughly as possible. But art is messy and unpredictable. When these two ideas meet during production, plus all the jitter from the usual obstructions, very interesting things happen. The goal is always excellence. I want a film that feels effortless but looks amazing- a piece of film you want to see over and over again.

    Who is your creative role model?

    I admire the work of Kubrick, Jonathan Glazer and Paul Greengrass. They can say so much without actually saying it. I can find profound truths in all of their work.

    What attracted you to digital art as your filmmaking medium?

    It provides such a liberating set of tools and completely democratizes the artistic process. It’s amazing what you can do today just on a laptop, for instance. But I think you have to know the basics to be able to appreciate it. You had to have experienced the painful persistence in creating analog art.

    What is your favorite kind of donut?

    House made nutella filled brioche doughnut from Bouchon Bakery in Yountville. Delicious!

  • When Tech Meets Advertising

    September 22, 2014

    Matt, our Director of Business Development, recently was elected to the Board of Directors for the local non-profit advertising group AD2SF as Co-Director of Tech Relations.

    Together with his Co-Director, Tutram Nguyen (Applift) and Molly Wismer (Propane Studio), Matt helped put together When Tech Meets Advertising a networking event with a great panel and discussion at Propane Studio in SF last Thursday, September 11th.

    The panel was comprised of advertising and tech professionals from throughout the Bay Area. The panel was fantastic and those gathered had plenty of questions as they discussed how advertisers are currently using technology to make their campaigns more efficient, and even forecasted some interesting ideas for where we might be headed.

    Special thanks to Michael Weston Director of Strategy, Propane Studio for moderating the event, and well as panelists: Neil Chaudhari Founding Partner, CEO Propane Studio Zac Hays Director of Product, Spongecell Konstantin Dieterle Managing Director, AppLift Michael Sprague Head of Marketing & Partnerships, Kiip and Gabriel DeWitt VP Monetization, Curse, Inc.

  • Peaking lights: color grade

    September 10, 2014

    Sprinkle Lab collaborated with director Eugene Kotlyarenko and Peaking Lights to color grade the band’s new music video ‘Breakdown’, starring a gigantic iPhone.

    Expanding on the themes of the song, the video tells the story of a lady who lives with a gigantic anthropomorphic smartphone that keeps wrecking her life.

    The honorable Mr. Kotlyarenko made the trip from L.A. to The Bay to spend the weekend basking in the cold rays of a giant LCD monitor here in our studio. We added punch & saturation overall, while also tone balancing all the footage, which was shot on different cameras over multiple days.

    We had a blast working on the project with the Supreme Leader, Bright Sun of Juche, Mr. Kotlyarenko. Check out the feature on Pitchfork and the before/after GIFs below!

  • split in 1/2

    August 18, 2014

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    Sprinkle Lab director Brandon Tauszik was recently selected to appear in a split zine with photographer Nathan Pearce and is out this week on Same Coin Press.

    Pearce’s stark black & whites from small-town, heartland Illinois are paired off with Tauszik’s gritty, full color snaps from Oakland, SF, LA, and other urban locales across California.

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    Check out the kind write-up from Wine & Bowties and then grab one of the 50 remaining copies here.

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  • Nomiku blasts through kickstarter

    We had the pleasure of working with the passionate team at Nomiku this spring for their web commercial. It was a ton of fun to produce, so when they came to us for their latest Kickstarter campaign, we said “hell yes!”.

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    And what do you know? The campaign blasted through it’s lofty $200,000 goal in less than one day! It’s currently at double that and still going strong. We’re so proud of them.

    Our video was featured on various outlets during the initial blast, including Yahoo News and Slash Gear.

    We can’t wait to see how much backing it gets by the end of the campaign, support the development of Sous Vide here!

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